It's About Handwritten Mail

It's About Quality Control

It's All About Results

"In any organization you strive to communicate the clear goals and vision for each project as well as weaving the personal connection with each individual donor. DNR has always maintained this balance with excellence. Handwritten correspondence has worked well with major donor development, and furthermore, I believe it has helped maintain the long-term relationship."

 -Marc Owings
LIFE Outreach International
"In any organization you strive to communicate the clear goals and vision for each project as well as weaving the personal connection with each individual donor. DNR has always maintained this balance with excellence. Handwritten correspondence has worked well with major donor development, and furthermore, I believe it has helped maintain the long-term relationship."

 -Marc Owings
LIFE Outreach International
Info and images?
Case Study 1 2 3 4 5 6 7

Humanitarian / Non-Profit Organization
Subject: Water Wells for Rwanda (Spouse Note)
Mail Date: January 2001


Audience(s)

Active 1-12 months $1,200+
Active 1-12 mos $500-1,199.99
Active 1-12 mos $100-499.99
Active 1-12 mos $25-99.99

Totals

#
Mailed

3,850
17,598
49,825
68,211

139,513

#
Resp.

764
1,679
5,793
5,825

14,061

%
Resp.

19.84%
9.54%
11.62%
8.54%

10.08%

Mailing
Cost

$10,588
$29,389
$83,256
$113,912

$237,145

Mailing
Cost/Pc

$2.75
$1.67
$1.67
$1.67

$1.69

Total
Revenue

$229,916
$224,966
$590,890
$379,455

$1,425,226

Average
Gift

$301
$134
$102
$65

$101


ROI

21.72
7.65
7.10
3.33

2.69

Net
Revenue

$219,328
$195,577
$507,633
$265,542

$1,188,081

Mailing Cost Breakdown
Printing $0.25
Handwriting, Lettershop, Mailshop $0.68
Postage $0.74
Risk Assumption $0.00
Total $1.67
Case Study 1 2 3 4 5 6 7

Non-Profit Humanitarian Organization
Mail Date: June 2002


Audience(s)

Active Donors
1-12 Months

Multi 1,000 +
Multi 250-999.99
Multi 100-249.99
Multi 75-99.99
Multi 50-74.99
Multi 20.-49.99
Multi .01-19.99

Sub Totals

Single 1,000 +
Single 250-999.99
Single 100-249.99
Single 75-99.99
Single 50-74.99
Single 20.-49.99
Single .01-19.99

Sub Totals

Totals

Quantity
Mailed




1,201
2,928
11,584
16,979
15,018
8,798
7,611

64,119

2,191
3,987
15,101
21,018
5,933
4,920
2,812

55,962

120,081

Overall %
Response




38.00%
27.00%
13.00%
14.00%
13.00%
9.00%
5.00%

12.87%

18.00%
14.00%
11.00%
12.00%
9.00%
12.00%
5.00%

11.44%

12.20%

Total # of
Responses




456
791
1,506
2,377
1,952
792
381

8,255

394
558
1,661
2,522
534
590
141

6,401

14,655

Case Study 1 2 3 4 5 6 7

USA and International Disaster Relief Organization
Subject: Spring Note Appeal 2002
Mail Date: October 2002


Audience(s)

Active Donors
1-14 months

1,000 +
250-999.99
100-249.99
75-99.99
50-74.99

Totals

Quantity
Mailed




27,568
121,457
168,255
198,222
75,248

590,750

Overall %
Response




16.01%
9.65%
12.85%
8.42%
10.84%

10.60%

Total # of
Responses




4,414
11,721
21,621
16,690
8,157

62,602

Case Study 1 2 3 4 5 6 7

Overseas Missions Organization
Subject: General Feeding Appeal
Mail Date: October 2001


Audience(s)

December Active
1-12 Months

1,000 +
750 - 999.99
250 - 749.99
100 - 249.99
25 - 99.99

Totals

Quantity
Mailed




851
1,050
1,158
5,723
9,128

17,910

Overall %
Response




14.82%
16.42%
11.23%
10.58%
9.30%

10.51%

Total # of
Responses




126
172
130
605
849

1883

Case Study 1 2 3 4 5 6 7

Public Television Organization
Subject: Fall Telethon Campaign Follow Up
Mail Date: February 2002


Audience(s)

Non respondents
to the Fall pledges

1,200 +
500 - 1199.99
100 - 499.99
50 - 99.99
1 - 49.99

Totals

Quantity
Mailed




4,865
7,510
13,501
27,594
49,824

103,294

Overall %
Response




7.10%
7.60%
8.40%
9.30%
11.70%

10.11%

Total # of
Responses




345
571
1,134
2,566
5,829

10,446

Case Study 1 2 3 4 5 6 7

Special Interest Group
Subject: General Budget Funding
Mail Date: November 2001


Audience(s)

November Special
Holiday Mailing

500 +
100 - 499.99
50 - 99.99
25 - 49.99
15 - 24.99
10 - 14.99
5 - 9.99
1 - 4.99

Totals

Quantity
Mailed




3,851
6,821
12,510
15,478
28,547
64,521
72,841
25,141

229,710

Overall %
Response




13.24%
10.25%
17.54%
9.54%
16.47%
13.24%
18.25%
7.54%

14.50%

Total # of
Responses




510
699
2,194
1,477
4,702
8,543
13,293
1,896

33,313

Special Interest Group
Subject: Christmas Eve 2001
Mail Date: December 2001

Audience(s)

Handwriting
Isaiah 54
WNM/DM 24 mos
MRF 24 mos, GE Flood
Org 18 mos

Subtotal

Computer Fonts
Isaiah 54
WNM/DM 24 mos
MRF 24 mos, GE Flood
Org 18 mos

Subtotal

Totals

#
Mailed


1,191
3,933
4,336
8,685

18,145


1,191
3,935
4,339
8,685

18,150

36,295

#
Resp


174
276
142
392

984


47
58
17
84

206

1,190

%
Resp


14.61%
7.02%
3.27%
4.51%

5.42%


3.95%
1.47%
0.39%
0.97%

1.13%

3.28%

Mailing
Cost


$1,846
$6,096
$6,721
$13,462

$28,125


$1,382
$4,565
$5,033
$10,075

$21,054

$49,179

Total
Cost


$1,846
$6,096
$6,721
$13,462

$28,125


$1,382
$4,565
$5,033
$10,075

$21,054

$49,179

Mailing
Cost/Pc


$1.55
$1.55
$1.55
$1.55

$1.55


$1.16
$1.16
$1.16
$1.16

$1.16

$1.35

Total
Revenue


$16,586
$23,969
$9,159
$25,941

$75,655


$3,046
$5,046
$1,380
$10,287

$19,759

$95,414

"If you want to keep your letters from being tossed into the trash can, then send them a handwritten mail piece from the DNR Group. Not only does the mail get opened, it gets read and, even better, responded to. Our results have been twice as good with DNR as with any of the other wannabes."

-Harold Herring
President, Herring Marketing Group
Avg
Gift


$95
$87
$65
$66

$77


$65
$87
$81
$122

$96

$80


ROI


8.98
3.93
1.36
1.93

2.69


2.20
1.11
0.27
1.02

0.94

1.94

Net
Revenue


$14,740
$17,873
$2,438
$12,479

$47,531


$1,664
$481
($3,653)
$212

($1,295)

$46,236

Rev Since
1/22/02


$55
$270
$250
$490

$1,065


$50
$250
$0
$110

$410

$1,475

Case Study 1 2 3 4 5 6 7

Special Interest Group
Subject: Summer Slump
Mail Date: September 2002


Audience(s)

Mission Feeding Lpsd 13-24 mos
Mission Feeding Lpsd 25-36 mos
Mission Feeding Lpsd 37-48 mos
Non Donors 1-12 mos

Total

#
Mailed

75,421
89,521
64,851
54,132

283,925

#
Resp

4,427
4,566
2,124
2,443

13,560

%
Resp

5.87%
5.10%
3.27%
4.51%

4.78%

Mailing
Cost

$113,132
$134,282
$97,277
$81,198

$425,889

Mailing
Cost/Pc

$1.50
$1.50
$1.50
$1.50

$1.50

Total
Revenue

$243,497
$163,630
$62,376
$63,134

$532,637

Avg
Gift

$55
$36
$29
$26

$39


ROI

2.15
1.22
0.64
0.78

2.69

New
Revenue

$130,365
$29,349
($34,900)
($18,064)

$106,750

Active Donor Mailings
Any correspondence that promotes the one-to-one relationship is well suited for mailing to your active donor base. The use of handwriting in conjunction with DNR’s tested and proven packaging and concepts helps to produce results that far surpass those of conventional mass produced pre-printed mailings. We have tested our standard A-6 package against many non-profit’s control packages, and found that DNR’s handwriting package always produces the highest ROI. When mailing to the active file, we believe it is all about creating a stronger bond, and creating larger net revenue for the non-profit to use in its mission.

Donor Anniversary Mailings
DNR Group has improved upon the common practice of acknowledging a donor’s birthday with a greeting card. Instead, try sending the donor a hand-addressed envelope with a greeting card inside on the anniversary date on which they began giving to your organization. This not only shows that you care about them on a one-to-one basis, but also that you were aware of their contribution, the time of their contribution, and were still appreciative after the fact.

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Major Donor Recognition
The one-to-one relationship is of the utmost importance with this group of names on your data file. As your organization has grown over the years, the level of time available to have personal time with a particular donor has most likely lessened. Our handwritten package tells the donor that the founder, president, or executive director has taken the time to personally acknowledge them as an individual donor, and that their major gifts are not being lost in the shuffle of day-to-day operations. This strengthens the bond with the major donor.

Planned Giving Cultivation
Every organization needs to utilize their file for bequests in the event of the passing by a donor. Donors are more likely to respond to a personal request from an individual representing the non-profit rather than a lasered, preprinted package from the non-profit in general. Utilizing handwriting services on planned-giving prospecting packages is very effective.

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Welcome New Names
There is no better way to start a relationship than by receiving a handwritten note. This is also true when a person who has no previous communication with the organization contacts a non-profit. Receiving a handwritten note in the early stages of communication shows that you have a desire to have a one-to-one relationship with this person, and that they are more than just a number to you. We have seen instances where the response from one piece has generated hundreds of thousands of dollars, just from getting this handwritten note within the first 30 days of contacting the organization.

Event Invitations
Whether it is an invitation to a banquet, breakfast, lunch, special dinner, or seminar, using the power of handwriting says, “ I want you to be there.” DNR has the capabilities to print, laser, handwrite, insert, and mail your invitation packages.

Win-Back / Lapsed Donor Mailings
DNR is so confident in the abilities of its lapsed donor mailings that we offer a no-risk opportunity to test our mailing concept. We will pay for the entire cost of the mailing up-front. This includes the cost of the printing, handwriting, mail shop, letter shop- even the postage. You have nothing to lose. To this day, over 90% of our guaranteed mailings produce a net profit for the non-profit. That is an extraordinary statistic if you examine it. If the names in the guaranteed mailing were from 13 to 36 months from their last gift date, those people said ‘no’ to the organization’s mail packages for one to three years before receiving a DNR mailing. Then, after having read their handwritten note package, between 5 and 15 percent decide to begin giving again. Our package produces the one-to-one relationship with the non-profit donor. It cuts through the clutter and gets opened, read, and receives a positive response. We would be happy to talk about a guaranteeing a mailing for you and your non-profit. It’s the only no-asterisk guarantee out there today.

Click here for a sample.

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